Whether you’re in the midst of a HIIT class or training for a marathon, our bodies run on adrenaline to lock in and finish a challenging workout. But if fatigue starts to set in, or your leg begins to ...

Caitlin Clark has some pretty heady company in a new Gatorade commercial. The spot also features other standout athletes, including Buffalo Bills quarterback Josh Allen, two-time WNBA MVP A’ja Wilson, ...

Go to any sports game—whether it’s a high school game or a pro one—and you’re bound to see athletes on the sidelines drinking Gatorade. It’s likely a staple at your local gym too. A sports drink made ...

PepsiCo has resolved a lawsuit accusing it of falsely marketing its Gatorade protein bars as good for you, though they ...

The brand is tapping its star-studded roster to inspire the next generation of athletes to focus on their inner "IT" as surprising new data from Gatorade shows external pressures are keeping Gen Z out ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. PepsiCo’s Gatorade is paying tribute to the relentless ...

Big brands have a blind spot. They talk about “brand health” while ignoring what users are actually asking about their products – on Google, in AI answers, and across search data. Meanwhile, all the ...

Gatorade is courting nostalgia and hoping to connect with a new generation of sports fans by bringing back its iconic tagline. Widely remembered for its association with Michael Jordan “sweating” ...

Caitlin Clark has some pretty heady company in a new Gatorade commercial. The Indiana Fever star, ratings magnet and No. 1 overall pick in this year’s WNBA draft, who also has a multiyear deal with ...