The Internet is covered with banner ads, videos and graphics marketing products and services to consumers based on browsing habits and other factors. Direct Internet marketing is a focused approach to ...

Online marketing is effective for a number of reasons. It costs very little for your business to contact new customers and it is usually much faster and easier to create digital advertisements than ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

ValueClick Inc. in Westlake Village has acquired Z Media of Redwood City. Shareholders of Z Media received about 2.7-million shares of ValueClick common stock. The merger is intended as a pooling of ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

Direct Marketing 2006, the region's only dedicated conference for the direct marketing industry, to be held from June 24 to 28, 2006, at the Dusit Hotel in Dubai, will focus on the increasing ...

Marketing professionals, who only a few years ago were lining up for fewer and fewer positions, are seeing an increase in the number of help wanted ads. As a result, marketing salaries are on an ...