Advertising in the news feed is set to get more interactive with the introduction of three new ad products: poll ads, playables and augmented reality ads. “This is advertising that users can play with ...

Interactive Data has a new version of the Interactive Data RMDS Feed Handler, which hopes to deliver a lower latency consolidated data feed at a reduced total cost of ownership. “Unless data from a ...

German’s Bundesliga football league is leveraging a number of media and AI services from Amazon Web Services to drive its Interactive Feed for fans. The feed is built on TeraVolt’s TVXRAY AI-based ...

TikTok announced this week that interactive add-ons are now available globally for in-feed ads to help brands create more engaging ads on its platform. The company says interactive add-ons offer a way ...