Company's new ad campaign is its biggest marketing push in three years and the first that focuses on the Intel brand and not a processor product. Brooke Crothers writes about mobile computer systems, ...

Intel on Monday will begin coaxing notebook buyers to "unwire" as part of a new, multimillion-dollar ad campaign designed to introduce the Centrino family of chips. Intel, which plans to introduce the ...

Intel’s new CEO, Pat Gelsinger, has been on the job barely more than a month, but he has wasted no time reviving the Mac versus PC battle. The latest shot is a series of ads featuring Justin Long.

Apple began its transition away from Intel's processing chips with the introduction of its M1 Macs in November 2020. Now it’s clear from Intel's latest anti-Apple advertising campaign that the company ...

Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky. The chip manufacturer has long partnered with retailers and ecommerce sites like Walmart, Best ...

Intel is so terrified of the Apple M1 processor that powers the latest MacBook Air, Pro, and Mac mini computers that it kickstarted an extensive marketing campaign to show the world how good Intel ...

Intel is unveiling a new ad campaign today, which begins airing on national -- and global -- TV on Monday. In this new campaign, Intel is focusing on its brand name rather than a specific product ...

I know everything in Vegas is for sale, but wouldn’t the Sphere be more of an attraction if the structure displayed more incredible 3D art and fewer ads? (This is one of like three we saw repeatedly ...

Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel ...