The Promising Rise Of Synthetic Personas In Market Research

More than half of market researchers now use synthetic data to broaden scope and accelerate insights, reserving live panels ...
Forbes

Standing In Your Consumers’ Shoes: The Importance Of Consumer Empathy For Brands

Nihal Advani is the Founder and CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc. magazine in 2022. What do consumers really want? That’s the million-dollar ...
Entrepreneur

AI Has Taken Over Qualitative Market Research. Here’s What That Means for Your Business.

Opinions expressed by Entrepreneur contributors are their own. Qualitative research has become an integral part of market research in the past few decades. Businesses have recognized the value of ...
Hosted on MSN

The importance of marketing assessments for small businesses: A strategic guide

Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market dynamics, anticipating customer needs, and delivering value in a manner ...
Entrepreneur

How to Use Social Media for Market Research

Market research has always been an integral part of building a brand. Conducting market research means gathering information and learning more about your target market, establishing potential customer ...
CMS Wire

Customer Experience Management Market Report 2023: Rising Importance of Customer Data Privacy Bolsters Growth

The "Customer Experience Management Market Share, Size, Trends, Industry Analysis Report, By Analytical Tools; By Touch Point; By Deployment; By End Use; By Region; Segment Forecast, 2023-2032" report ...
Harvard Business Review

Research: How Responsible AI Protects the Bottom Line

Eighty-seven percent of managers acknowledge the importance of responsible AI (RAI), according to a 2025 MIT Technology Review survey. This consensus seems to span the AI ecosystem, from startups to ...