The social media founder of pandemic unicorn IRL was charged in a $170 million fraud, allegedly swindling investors by lying about its popularity and splurging company money on personal expenses, ...

Social planning apps are a dime a dozen, but none have risen to become a mainstay in our digital lives. IRL, founded by Abe Shafi and Scott Banister, is looking to break the pattern, focusing on ...

How quickly a unicorn can fall. Two years ago, the Gen Z-messaging app IRL was flying high with a $1.2 billion valuation and a fresh $150 million from SoftBank and $20 million from other investors.

Two years ago, San Francisco–based IRL seemed to be riding high. The messaging app startup boasted of its “unicorn” status, having hit a $1.2 billion valuation in a $170 million Series C funding round ...

SoftBank once invested in social app IRL at a $1.1 billion valuation. Now, the Japanese investment firm is suing the defunct company for fraud, alleging $150 million in damages. IRL was supposedly ...

So, according to new consumer research from The Harris Poll, it turns out you and I were right all along about the power of touch. As marketers, we just know — in our hearts and in our guts — that ...