The other day, I was talking to a guy with a physics background. He said that he is very fond of the field of psychology, but expressed concern about the fact that, unlike physics, it is “a soft ...

Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

In a fast-paced world driven by constant change and complexity, understanding human behaviour has become an essential tool for navigating both personal and professional interactions. Deciphering why ...

Human behaviour often appears predictable on the surface, yet beneath that familiar layer lies a landscape shaped by fear, desire, manipulation and survival. The darker side of human nature is not ...

Why calling optimisation behaviour "machine psychology" tells us more about human projection than about machine minds.