A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

You’ve just graduated college, degree in hand, and are excited to conquer the world. Or, after years of raising a family or ...

When did you realize you have the potential to be a leader? Was it when you organized a lunchroom protest in the fourth grade because your elementary school removed chocolate milk from the menu? It ...

Here’s how to create a concise explanation of your company's objectives that helps develop a roadmap to achieve them.

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

What are the elements of a well-formed mission statement for restaurant brands? While we recently saw Starbucks update its mission statement as part of a multi-faceted organizational transformation, ...