Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...

We previously looked at how you could use ChatGPT for marketing, in this guide we will look at how you can use Google Bard to create a marketing plan. Google Bard is a powerful AI tool that can be ...

The humble marketing plan: definitely not the most exciting part of the job. In fact Allister Frost, managing consultant at Wild Orange Media, admits: “It’s a boring part of marketing if I’m honest, ...

Background:<BR><BR>I own a one-man company. I have one very large customer, who came to me with a contract for a very large (for me) project, spanning at least 3-4 years. When I came on for that ...

A marketing sampling plan maps out how your company intends on gathering data to fulfill its short- and long-term marketing objectives. Methods for collecting market data include polling, surveys and ...