A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

What’s in a name? A name starts the story of your company or product. A great name won’t make a lousy product soar. And a terrible name won’t necessarily drown fantastic technology. But in this world ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

Your personal liability protection depends on keeping business and personal finances separate. Opening a dedicated business ...

Naming your business is incredibly exciting...and also incredibly hard. The right name can get your business off on the right foot, and the wrong name can scare customers away before you even open the ...

What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

Terms apply to American Express benefits and offers. Visit americanexpress.com to learn more. If you're launching your own business, you have a ton of questions that need to be answered: How do you ...

Michigan makes it easy to establish an anonymous LLC because member information is not added to the state's public record.

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what ...