Action-based KPIs are replacing vanity metrics. Brands are looking past follower counts to engagement depth, saves, and search behavior.

Measuring the value of connected TV (CTV) isn’t always straightforward — especially without complex analytics. While it can sometimes drive a clear boost in conversions and revenue, that’s rarely ...

Sustainability is no longer a niche concern or an afterthought. It has become a foundational expectation for businesses operating in today’s marketplace. Yet, as organizations rush to meet this demand ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

In March 2024, after a series of catastrophes driven in part by a broken safety culture, Boeing stock fell more than 25%, becoming one of the worst-performing in the S&P 500. In May, a blistering ...

Imagine this: At a gathering someone asks, “Has exposure to the internet been good for society or bad?” The ensuing debate reveals varied opinions, yet the conclusion suggests that everyone agrees the ...

Philanthropy plays a special role in the betterment of society. Its flexibility allows for intervention and experimentation in line with—and often ahead of—government policy and private sector ...

Having the right KPIs to measure the success of your keynote presentations provides valuable feedback on the effectiveness of your message and delivery. By assessing audience engagement, you can ...

How can we account more fully for the impact of a faculty member’s research? There are of course the obligatory publications in respected journals with a high impact rating. Official awards from ...

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This idea of a carbon footprint comes up a lot in news coverage about personal climate impact. The concept is simple: It ...

Artificial intelligence is an all-consuming force in the health care industry—and it's still gaining momentum. In 2024, the global health care AI market was estimated at more than $26 billion, and ...