Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...

YouTube is relying on AI in its latest crusade against seekers of an ad-free video-watching experience. The company recently announced plans to use AI models to make ads more persuasive by ...

YouTube is great, except for the annoying, unskippable ads. And, after the introduction of YouTube Premium, it seems like the number of unskippable ads for free accounts keeps going up. If you don’t ...

Sometimes ads on social media are shockingly relevant. Other times, they’re not even close. The ad might show an item you recently searched for, like an indoor plant trellis. Alternatively, you might ...

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For the past 40 years, Henry and Margaret Tanner have been crafting leather shoes by hand from their small workshop in Boca Raton, Florida. "No shortcuts, no cheap materials, just honest, top notch ...