Hollywood studios are rethinking how they promote movies—and this time, they’re turning to TikTok for inspiration. Fan-made edits on the app, often filled with colorful filters, flashy text, and ...

What if a movie trailer had filters and huge neon text, and was set to, say, a Dua Lipa song? What if it was made by a teenager in the Philippines, or Brazil, using pirated material? What if the plot ...