I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Ever feel like your Facebook ads are more of a guessing game than a strategic investment? You’re not alone. For many beginners, navigating Facebook Ads Manager and figuring out what works can feel ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Are Facebook ads still working in 2023? That’s the question everyone keeps asking and I’m excited to say – yes, absolutely! Facebook (Meta) has been a difficult beast the last couple of years since ...

Facebook Ads continues to be an effective digital advertising tool for brands due to their large audience and detailed targeting options. When developing a Facebook ads strategy, combining creativity ...

Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. Some people still believe that Facebook ads are not a good ...

This post will show you how to get a Receipt from Facebook ads. While advertising on Facebook, you will likely gather and examine receipts for your Facebook ads. They not only help you stay organized ...

The best way to rapidly grow an online audience and keep your brand top of mind is through paid advertising. But when you are on a tight marketing budget and you don't have a lot of room for ...

The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available now via Entrepreneur Press. Order from ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...