What makes the best use cases for AI so effective is not the technology itself, but the way it enhances creativity and ...

The role of a creative director today involves far more than excellent marketing skills such as crafting compelling visuals or composing witty copy. Finding success as a CD now demands a diverse skill ...

AI has the potential to disrupt ad agencies by automating creative work. Three top creative directors told Business Insider they were using AI to win more work. They said they were using the ...

Knowing how to price your creative work isn't straightforward. It depends on your business model (freelancer or large agency) and the scale of the project. But it is a vital part of your creative ...

The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don’t resonate with their target audience or generate new leads (35%).