Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Take advantage of MethodTimer.Fody to measure the execution speed of your APIs and keep your ASP.NET Core applications running smoothly. In today’s fast-paced digital landscape, let’s not kid ...

DALLAS—A new digital white paper created by FirstWatch, in partnership with the National EMS Quality Alliance, shows how you can use performance measures to “take the pulse” of your EMS system. “This ...

DOGE, or the Department of Government Efficiency is in the headlines this week for its latest performance management tactic: asking federal employees to email 5 bullet points on their accomplishments ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Do you know your loyalty program's effective discount rate? Measuring the health of your loyalty program requires more than just evaluating database size or member spend. The true value of a loyalty ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Return on investment (ROI) is one of the most scrutinized metrics in marketing. Executives ...

Every day, we hear marketers talk about the ROI of SEO. In this article, I’ll explain why we must stop thinking like that. Over recent years, thanks to work by marketing experts such as Tom Roach, ...

What makes a good public school—and how would we know it? While these questions may appear simple to answer—given all the publicly available data and the growing number of online school-rating ...