Have you ever found yourself staring at an underperforming Google Ads account, weighing whether to optimize the existing structure or rebuild entirely? Restructuring isn’t a decision to take lightly.

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

For the past four days, the Justice Department has sought to persuade a federal judge in Virginia to force Alphabet Inc.’s ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

Google is once again facing the possibility of a forced breakup as closely-watched hearings on how to tackle its monopoly ...

The Justice Department argued that the best way to address the company’s unfair advantage was to force it to sell off ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...