Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

If you want your PPC campaigns to convert in 2025, they need to show up with a purpose. A full-funnel PPC marketing strategy ensures you’re reaching the right audience with the right message at the ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

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Digital marketing in the 21st century is all about two things–constant connectivity and timely marketing triggers. For a brand to scale, it must reduce time-to-action based on user data, which ...

The sales funnel—a linear journey termed AIDA, beginning from the wide mouth of the funnel (Awareness), moving to the mid-section (Interest and Decision), and finally reaching the narrow bottom ...

The traditional marketing funnel is no longer fit for purpose. That was the clear consensus at The Drum Live in London, where ...

In that instance, the upper and mid-funnel become more critical in a shortened marketing funnel. The irony of brand building ...