Scott Gardner is the Founder and CEO of Liquid Agency, a brand consulting and activation agency based in San Jose, CA. Despite the omnipresence of one-dimensional customer personas, many brands still ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Great customer relationships don’t just happen—they’re built through trust, responsiveness ...