In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Great customer relationships don’t just happen—they’re built through trust, responsiveness ...

Every B2B company wants more customers. But even more than that, you want great customers. You want customers who are loyal and spend a lot with you. It's the old 80-20 rule: 20% of your customers are ...