If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

When my team and I built the corporate email look-up service Voila Norbert, we expected sales and marketing professionals would be the ones most interested in using its capabilities for prospecting ...

As personas, they are fictional characters birthed by research to represent a composite of the company’s target audience. And for these two, their needs, experiences, goals and behaviors are wildly ...

How do you attract new customers? How do you connect with existing customers? How do you develop personalized content that can still be sent as part of a large scale marketing campaign? Answering ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

It's important to establish buyer personas in B2B marketing so you can segment your audience and create stronger campaigns. But how do you start researching and creating these buyer personas from ...

Something that is crucial when using Twitter for business is to know who you it is you are trying to speak to so that the right people see your content. Sounds simple, right? Figuring out who it is ...

Content marketers are never short on things to do. However, everything you’re doing will be fundamentally flawed if you don’t know the audience for your content.As a business with a content marketing ...

So, we built our buyer personas around those assumptions and started creating content to appeal to that audience. But then a funny thing happened. When we were talking to customers, we found a ...