Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden -- until ...

Pepsi announced it will be unveiling a new logo and visual identity system for the first time in 14 years. The iconic global brand is set to reveal its new look in North America this fall and globally ...

There's a lot of major anniversaries happening this year, including the celebration of Pepsi 125th year of being on this planet we call Earth. You may have already heard the news about Pepsi's plans ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

Few things are as ingrained in the American psyche more than the packaging of some iconic brands, particularly the look and feel of the country’s top cola brands. So, when a brand changes its logo, it ...

A new Pepsi logo is being unveiled on products across North America. The company says the new logo draws inspiration from Pepsi's 125-year legacy while adding modern elements to create a current and ...

(CNN) - Pepsi has unveiled a new logo, and some say it looks a bit familiar. Customers reportedly like Pepsi’s previous logo from the 1900s. So, the company said it went back to it. The new logo might ...