Growth is motivated by vision and strategy, but it is achieved through numbers and a focused effort to make the numbers go up. That means the bottom line, which everyone realizes. But it also means ...

Several years ago, I taught a graduate-level course on museum fundraising, the bulk of which focused on direct marketing fundraising. With direct marketing being so much about numbers — after all, you ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

New York, NY - 9/24/2025 - Financial statements are the backbone of any business, yet too often they are underutilized by ...

As June fades into July, 2023 will reach its halfway point. That means it’s about time to check in on your key performance indicators. KPIs are metrics used to measure business objectives and ...

With so many key performance indicators (KPIs) to choose among, which ones should marketers be focused on? An infographic (below) from Hurree explores some of the major KPIs that you should be ...