Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth referrals. AR packaging is a cost-effective, measurable and accessible way ...

World of Warcraft: The War Within Season One is live, and with it, players will be able to access previously locked end-game content. This includes the Nerub-Ar Palace raid, where they’ll take on new ...

In a newsletter for marketers, I recently read about a trend where most public relations (PR) professionals in 2024 plan to integrate immersive augmented reality (AR) and virtual reality (VR) ...

Meet Tom, a seasoned voyager in the realm of RPGs and MMORPGs, where the virtual landscapes of games like Final Fantasy 14 are his domain. With an impressive track record spanning nine years as a ...

If you live in one of the cities that support it so far, you can transform Apple Maps walking directions with Apple AR. If you are in one of the cities that supports AR directions in Apple Maps, what ...

Hadi Ganjineh is Head of IT, Integrated Tech & Innovation at Super Energy Corp. focused on leading-edge digital business, tech & innovation. Augmented reality (AR) and virtual reality (VR) are shaping ...

In a world recovering from a pandemic, customer engagement is essential for the survival and long-term success of small businesses. As such, the use of interactive technologies to establish meaningful ...

Using your Samsung Galaxy with AR glasses enhances your digital experience by offering immersive visuals, hands-free controls, and real-time overlays. This guide walks you through various methods to ...

Maxim Kuzlin lost part-time work as a design photographer around the beginning of the Covid-19 pandemic. Originally from Russia and now living in Paris, the 28-year-old with time on his hands stumbled ...