There’s a stereotype of a brand marketer pitching a big (expensive) campaign idea to a room of skeptical executives. The stereotype includes flashy ad placements (signs in Times Square!), unproven new ...

In my consulting practice, one common complaint I often hear is “I don’t get leads from my website.” Many clients come to me ...

Podcasts aren't only for B2C companies. In 2023, they will become a top channel for B2B content. Almost half of B2B decision-makers say they use podcasts to get business-related content that ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "There's so much jargon...It's overwhelming," says Julie Revelant, Marking Smarts' latest podcast guest. But you're still ...

The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

Aaron Biggs, VP of Revenue at Summit, is a tenured technology leader with expertise in growth, go-to-market strategy, and customer success. The way buyers make decisions has changed dramatically. They ...