In my consulting practice, one common complaint I often hear is “I don’t get leads from my website.” Many clients come to me ...

There’s a stereotype of a brand marketer pitching a big (expensive) campaign idea to a room of skeptical executives. The stereotype includes flashy ad placements (signs in Times Square!), unproven new ...

The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "There's so much jargon...It's overwhelming," says Julie Revelant, Marking Smarts' latest podcast guest. But you're still ...

Podcasts aren't only for B2C companies. In 2023, they will become a top channel for B2B content. Almost half of B2B decision-makers say they use podcasts to get business-related content that ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

C-level titles are becoming significantly more common as data, security and product increase in importance for thousands of businesses. For example, a Chief Data Officer (CDO) will weigh in on privacy ...