THE WEEK

Why are there two pronunciations for the letter 'G'?

At the Webby Awards on Tuesday, Steve Wilhite, creator of the Graphics Interchange Format, asserted his authority in the controversial matter of the proper pronunciation of GIF. His five word ...
Time

Here’s a Timeline of the Debate About How to Pronounce GIF

The Graphics Interchange Format, or GIF, was first developed by computer scientist working at CompuServe back in 1987. And while it has swelled or dipped, the debate over how to pronounce the acronym ...
Newsweek

You Are 100 Percent Wrong About the Pronunciation of ‘GIF’

As this is an argument about the underpinnings of the English language, let me be frank—the acronym derived from the word "Graphic Interchange Format" is pronounced with a hard G, "GIF," like ...
Newsweek

Is It Pronounced Jif or Gif? GIPHY Settles Long Debate

It's a debate that has been going on for generations—is gif pronounced with a hard G or a soft G? Well finally, two brands have partnered to set the record straight on how to pronounce the word. Ahead ...
Fast Company

JIF trolls the world by rebranding as GIF…with a hard ‘G’

It is the ultimate mind-bender. I’m looking at a giant jar of JIF peanut butter, with its iconic red, blue, and green stripes. But it says GIF. I feel like I’ve been swallowed alive by an internet ...
New York Magazine

White House Decrees That GIF Is Pronounced With a Hard G

Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. Since the dawn of time, Internet nerds have debated how to pronounce “GIF,” a type of image that stands ...
The Atlantic

If You Pronounce GIF with a Hard G, You Must Be New to the Internet

And so on. But the thing is? The Times is right. The first GIF I ever made, which, lamentably, isn't currently online, was of breakdancers. (It was sort of like the image at left, which is from this ...