The ads claim HP can solve the major troubles with today's printers—without pointing out all the problems consumers have had with the company's printers over the years. A new ad campaign from HP is ...

Windows and macOS have been the two major PC operating systems for a while now, with long debates over which is better. But it seems that HP might be leaning more towards Apple’s software, since its ...

Facepalm: In an advertising campaign that could be described as either bold or a bit like when Kevin Spacey released his Let Me Be Frank YouTube video, ads for the much-loathed HP are running in ...

Hewlett-Packard topped the commercials ratings during CBS' Sunday telecast of the Super Bowl, according to Nielsen Media Research. A Toyota Tundra spot was No. 2 and a Federal Express ad took third.

Hewlett-Packard is ready to go with a new series of ads intended to jazz up its image among businesses, consumers, and even its own employees. Lance Whitney is a freelance technology writer and ...

My sub lapsed recently and I needed to wait a couple of months to renew, so I'm seeing ads again for the first time in a while. Tonight there was a huge drop-down Flash ad for the HP TouchSmart. It ...

HP knows people have grown to hate printers. It even knows that people hate HP printers. But based on a new marketing campaign the company launched, HP is OK with that—so long as it can convince ...

Hewlett-Packard on Thursday named Goodby, Silverstein & Partners of San Francisco its lead advertising agency for worldwide development of the brand of the new company formed with the acquisition of ...

Signal loss isn’t the only reason why brands and publishers are attracted to alternative identifiers: The new IDs also represent a way to use first-party data. Take software and device manufacturer HP ...

Freddie Liversidge will be speaking at AdExchanger’s Programmatic IO conference on May 16-17 in Las Vegas. Click here to register. In 2016, a scandal rocked the advertising industry. A damning ...

Unbeatable early Black Friday Deals are already here to suit all of your computing and hardware needs. We know HP stands for Hewlett-Packard, but for now, we're saying it means "Hot Prices." It should ...