Hoka is having a rare sale, offering 20 percent off sitewide for Black Friday on its coveted sneakers. All you need to do to take advantage of the discount is sign up for a membership (which is free!) via your email.

Pick up a stocking-appropriate cardholder, a holiday-ready shoulder bag and others, all steeply marked down. From the virally popular Amazon jacket to an Eddie Bauer bestseller, these are the best jackets on sale from Black Friday.

Finding Hoka sneakers under $100 may seem impossible, but this standout deal proves otherwise. The Hoka Women’s Kawana 2 sneakers are now $91 and enhanced with a single-layer mesh upper, neutral stability, and rubber outsole to go with your streetwear or training outfits.

HOKA, what are you doing to us? The Clifton 9 is back and we're filling our carts with this beloved sneaker faster than you can say "Black Friday." Grab all the pairs you can before they disappear again for good.

We’ll continue to monitor stock all through Black Friday and Cyber Monday. Want to buy the brand’s latest models? Become a Hoka member for free and get a 20 percent discount online and in-store from November 28 to December 1.

Hoka Gaviota 5 (Men’s): Save $35 (2o% Off) (best for walking long distances in best hoka walking shoes)

HOKA's Black Friday Sale is now live and these are the best (and rarest) deals we've seen on its popular sneakers, including the Bondi, Clifton, Transport and more favorites. Shop now to snag these rare discounts.

Today, Nov. 21, only, get 36% off Hoka Mach 6 LA Running Sneakers in both men’s and women’s sizes. (Regularly priced at $140, they are just under $90 right now.) Whether running on a treadmill or just running errands, Hoka has earned a reputation for supreme comfort.

I’ve been reporting about sneakers for over five years, and during almost every conversation I have with podiatrists, shoe buyers and athletes, Hoka comes up. The brand only launched about 15 years ago, but it’s quickly become a household name.