Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center.

You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget ...

The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their ...

Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for ...

At the annual Google Marketing Livestream, Google announced several new features and broader rollouts of existing tools for advertisers. We’ve broken the big announcements into six main themes: a ...

Never say never in travel. Airbnb has moved away from Google marketing in years' past, but recently it's found a way to play there more efficiently. Early in 2020, Airbnb diverted about $800 million ...

Nearly a year ago, Google launched a new mobile application called Google Primer, offering startups mini-marketing lessons aimed at helping users get up to speed on Google-specific subjects like ...

INCREASING RANK: Incorrect information is not only a ranking killer, but it can also steer potential customers away from a business. September 10, 2020 Ask Google anything and it will provide an ...

Catching up on the big takeaways for marketers from the Google Marketing Livestream 2021 event. Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, ...