TV measurement company iSpot.TV said it reached a deal with Google to measure the incremental reach of campaigns running on YouTube and YouTube TV. iSpot data is ...

iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns When you purchase through links on our site, we may earn ...

TV measurement company iSpot, which sees to compete against Nielsen and break its dominance of gauging just who is consuming video content across every device, has completed what it calls “a critical ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 4 min 38 sec ago 1 hour 16 min ago By Gillian Follett - 7 hours 16 min ago By Jonathan Hyman - 7 hours 16 min ago By ...