The Google Analytics app has been updated for iOS to version 3.0, and 3.0 comes with many changes. The new version has a brand new look and feel, making it easier to find more data. It also added ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Google Analytics 4 enhances filters with new match types like regex for more customizable, precise data segmentation. Google Analytics 4 has new filter match types. The match types allow for more ...

Google has shared more details on its upcoming deadline for when Universal Analytics 3 will be turning down. The new information is that you will be able to access, report and export your historical ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...