A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

G oogle Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

The company put forward proposals to change how its ad tech business works in the EU, but stopped short of offering to sell ...

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) antitrust penalty, stopping short of a partial breakup watchdogs favor.

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, ...

Google recently updated its advertising policy on gambling and games to reclassify sweepstakes casino as an example of games ...

The European Union wants Google to dismantle its European-based ad-tech business, which it has deemed a monopoly, but the ...