Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

Common Mistake: Many beginners believe that more keywords are better, setting hundreds of keywords for a single product, which leads to budget dispersion across ineffective terms. They often choose ...

Google introduced a new prediction model to better evaluate the quality of landing page experiences for search ads. This update is designed to reduce frustrating ad experiences and make it easier for ...

AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.

Google’s pitches AI Max as smarter search ads with more safeguards solution — but control, brand safety and spend remain key ...

Google now lets you automatically add screenshots of landing pages in Demand Gen campaigns. This new feature is designed to boost engagement. Who benefits: The catch. The landing page screenshot ...

Google supposedly added two new metrics within the Google Ads AI Max campaigns for improved tracking and reporting. One is named expanded matches and the other is named expanded landing pages. This ...

Google has announced it made some updates to its ad quality where it now takes into account better measurements for understanding the user navigation experience and if that user will or will not be ...

The case study also made it obvious that Increased qualified client consultations by optimizing landing pages and improving ...