If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy.
Over the past year, Google Ads has increasingly embraced automation, shifting the account manager’s role in both practice and strategy. The granular control and transparency we once took for granted ...
Advertisers have been chasing Excellent ad strength scores since responsive search ads (RSAs) became the default format for Search campaigns. But here’s the problem: ad strength doesn’t measure PPC ...
Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...
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