There's a prevailing misconception in startups that good design is all about making things look pretty. Founders, eager to stand out in competitive markets, often fixate on the visual aspects of their ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

At this point in our timeline, there is absolutely no excuse for poor product design. In the ever-competitive world of software products, getting your UI and UX design right is non-negotiable. Even if ...