Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...
It is only recently that I have come to accept that, despite my deepest wishes, I will never be able to grow a dope lumberjack beard. Whenever I try–and I have tried!–my facial hairs sprout in an ...
Gillette has pioneered shaving innovation for more than 100 years and FlexBall Technology is just the latest example, joining Gillette Body, the brand’s first razor built for the terrain of a man’s ...
When you want a clean, consistently smooth and nick-free shave, you need a good, sharp, and reliable razor to do the job. Last week we asked you which razors you thought were the best, and then we ...
What's a good shave worth to you? Procter & Gamble bets that it's a lot. On Tuesday morning, its Gillette unit announced a newfangled, swiveling ball-hinge razor, which — starting at $11.49 — will be ...
Gillette not only capitalized on male grooming trends; they conquered them by putting three key 21st-century branding success secrets to action. In the last year alone, sales of men’s grooming ...
Gillette is giving shaves at Monday’s Gillette Home Run Derby, but it is also giving money. The event has traditionally had a charity component where each home run means a donation by MLB and the game ...
Gillette further advances idea that a man’s grooming tools should be as unique as he is because “One Size” does not fit all BOSTON--(BUSINESS WIRE)--Gillette today pilots a new concept designed to ...
Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...
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