With the new school year underway, apartment marketers have a prime opportunity to engage Gen Z renters. Knowing Gen Z’s media habits and values is essential for creating marketing strategies that are ...

Georgia is International Marketing Director for Manhattan Associates. She has spent 25 years championing the customer experience with the last 15 years specifically working with retailers. Her primary ...

Nutter Butter’s marketing is totally ridiculous and bound to send someone into a jump scare induced coma, but for some odd reason, it is working. In just three days, Nutter Butter’s TikTok account ...

India's Gen Z controls significant spending power. They demand authentic brand interactions. Traditional marketing fails to ...

A weekly deep dive into the current trends, slang, and viral videos of youth culture in terms that even the squarest can understand. Our sister site Mashable identified an interesting trend that's ...

What do a Chinese-manufactured toy and an American actress have in common? According to experts, not much — except they’re both being marketed to Gen Z. Distributed exclusively by China-based retailer ...

Political communication and marketing specialists said candidates need to pivot to target young voters through social media ...

Picture it: An aspiring franchisee sits in an audience, listening to a franchise CEO speak. Now, a question: How old are those people? A generation ago, the answer would have been easy: The aspiring ...

As Generation Z enters the workforce in growing numbers, they are bringing fresh perspectives and expectations that are reshaping the traditional workplace. This digital-native generation, born ...

From an outside and older perspective, Generation Z is looked down upon as immature. The screenagers of today are presumed to have no social skills beyond typing on a cell phone and no professional ...

Business leaders are concerned that recent college graduates are unprepared for the workforce and lack professionalism. Gen Z workers can improve their standing in the workplace by asking for help, ...