Caitlin Clark has some pretty heady company in a new Gatorade commercial. The spot also features other standout athletes, including Buffalo Bills quarterback Josh Allen, two-time WNBA MVP A’ja Wilson, ...

The brand is tapping its star-studded roster to inspire the next generation of athletes to focus on their inner "IT" as surprising new data from Gatorade shows external pressures are keeping Gen Z out ...

When PepsiCo's Gatorade first introduced its “Is It In You?” tagline in the 1990s, it only had one major rival to fend off. Now, amid a more crowded field of competitors, the category leader is ...

As the NFL kicks off another monumental season, Gatorade, the world’s leading sports drink, is shaping the future of football with its latest campaign, “You Know We Got ‘IT’.” The campaign, a revival ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. PepsiCo’s Gatorade is paying tribute to the relentless ...

Staying hydrated isn't just an excuse to lug around an adorable (and extremely heavy) Stanley cup everywhere -- drinking enough hydrating liquids throughout the day is an important part of a healthy ...

Whether you’re in the midst of a HIIT class or training for a marathon, our bodies run on adrenaline to lock in and finish a challenging workout. But if fatigue starts to set in, or your leg begins to ...

Caitlin Clark has some pretty heady company in a new Gatorade commercial. The Indiana Fever star, ratings magnet and No. 1 overall pick in this year’s WNBA draft, who also has a multiyear deal with ...

Caitlin Clark has some pretty heady company in a new Gatorade commercial. The Indiana Fever star, ratings magnet and No. 1 overall pick in this year’s WNBA draft, who also has a multiyear deal with ...

Some things never change in sports, even as new stars arise. Gatorade tapped into that nostalgia in its latest commercial, a spin on its "Is it in you?" ad with Michael Jordan. In steps Caitlin Clark, ...