Gatorade brings back Citrus Cooler for a Stranger Things collab. We taste-tested the collectible bottles and the “Upside Down” edition and shared our thoughts.

NEW ORLEANS - New Orleans Pelicans star Zion Williamson continues as a marketing force off the basketball court in his latest partnership with Gatorade. Zion and Gatorade collaborated on the limited ...

Gatorade Citrus Cooler was originally released in the 1980s and discontinued in the mid ‘90s. Now, it returns in not one but ...

Just when fans thought "Stranger Things" couldn’t get more nostalgic, Gatorade is taking things straight back to 1987.

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

During the Wings’ postgame press conference, a Gatorade bottle was placed on the table in front of where Bueckers was sitting. A reporter asked Bueckers about the drink — which had her face on it.

In October 2024, just before his freshman season at Duke, Cooper Flagg signed an NIL deal with Gatorade. That partnership will continue after the Dallas Mavericks selected him in the 2025 NBA Draft, ...

If Gatorade is going to let its "Is It In You?" slogan hang around for the better part of three decades, it occasionally needs to allow a new generation to determine what "it" is. For its latest March ...