“Life, Liberty and the Pursuit of Happiness” (the American Revolution). Slogans such as these from the past 250 years set out political positions that became well understood as standing for bigger ...

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

With websites, mobile technology and streaming services offering new avenues for advertising, television commercials are accounting for an increasingly smaller proportion of brands’ overall ad spend.

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

Presidential slogans have the potential to be powerful: a force for change, a rallying cry. They can also be completely forgettable. A good presidential campaign slogan is memorable, meaningful, and ...

Consider such well-known political slogans from the past: “Bread, Peace, Land” (from the Russian Revolution); “It’s the Economy, Stupid” (Bill Clinton’s first presidential campaign); “We Never Had it ...