The new limited-edition flavors have instantly caught fans' attention.

Kellogg’s is giving one of its most familiar cereals a small shake-up, adding three new Froot Loops flavors that are already turning up on store shelves. The new releases land at a moment when big ...

Kellogg's cereal brand Froot Loops is facing boycott calls for offering consumers a digital library of children's books that promote equality, diversity, and inclusion (ED&I). Boxes of the cereal in ...

Cereal description: The main cereal bits are as they’ve been since the days when Toucan Sam balanced a cornucopia-shaped fruit pile on his head like an avian Carmen Miranda: red, purple, orange, green ...

Kellogg’s launched Cocoa Loops, a chocolate-forward twist on the classic fruity cereal. The new cereal is now rolling out, with wider availability expected by January. Fan reactions are split, with ...

When you're in the cereal aisle at your local supermarket, you see dozens of options that come in many shapes, flavors, and colors. But have you ever wondered how these brightly colored pebbles, loops ...