BrandMentions, a bootstrapped social listening platform, today announced the industry's first democratized entity-level sentiment analysis, bringing enterprise-grade brand intelligence capabilities to ...

Reddit unveiled two alpha-stage products that blend AI with Reddit’s authentic user base: Why we care. Reddit’s new Community Intelligence tools offer unprecedented access to real, unfiltered consumer ...

Social listening is the process of monitoring and analyzing social media conversations to understand customer needs and preferences. It is a valuable tool for businesses of all sizes, as it can help ...

The success of any business increasingly depends on its ability to understand and respond to its audience. One of the most essential skills for professionals in marketing, brand management, and ...

The following mapping of social listening tools was conducted by colleagues at the United Nations Department of Peace Operations and provides and overview of different types of tools, their pros and ...

Before any social listening efforts begin, it is essential to identify what are the main objective of this activity for your particular context, and what characterises the information ecosystem you ...

The proliferation of digital access and its integration into the routines of billions of people worldwide means that there is now an abundance of information on what people want and need. Industry ...