Only a small percentage of SUV and crossover owners—roughly 10% to 20%—ever actually go off-road. While nearly 90% of owners ...

Ford will launch a mid-tier off-road performance Bronco RTR early next year that will be priced below the Raptor. Ford's decision to get into off-road was historic for the company as it filled a white ...

Detroit — Off-roading is a strategic bet for Ford Motor Co. to boost sales and attract younger buyers, even as forecasts predict vehicle affordability concerns could shrink the U.S. market this year.