Get a sneak peek of the sliced bread brand's one-of-a-kind airship float ahead of its debut at the iconic parade later this year. Wonder Bread has been a part of our lives for years, in one way or ...

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For any company that’s been around for a century, it can be hard to keep the brand fresh. Wonder Bread hopes its latest stunt can help. The 101-year-old bread maker will have a float in this year’s ...

NEW YORK -- Wondering what new floats will be at the Macy's Thanksgiving Day Parade this year? Wonder Bread will have its first-ever float. Called "The Wondership," it will feature the brand's ...

CNN — For any company that's been around for a century, it can be hard to keep the brand fresh. Wonder Bread hopes its latest stunt can help. The 101-year-old bread maker will have a float in this ...

For any company that's been around for a century, it can be hard to keep the brand fresh. Wonder Bread hopes its latest stunt can help. The 101-year-old bread maker will have a float in this year's ...