This is a preview. Log in through your library . Abstract Figurative language in advertising affects product attitudes positively across contexts. In contrast, the present research demonstrates that ...
https://doi.org/10.5406/amerjpsyc.130.2.0254 • https://www.jstor.org/stable/10.5406/amerjpsyc.130.2.0254 Copy URL Bird, S., Dale, R., Dorr, B., Gibson, B., Joseph ...
Figurative language is the term for the many linguistic devices we consciously or subconsciously draw upon in our ...
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