New Delhi: Fido Dido, the tall, slim and curly haired cartoon man, the face of PepsiCo owned lemon drink 7UP when it debuted in India, is making a comeback through a summer campaign “Back to Cool”.

Refreshing lemon and lime beverage brand, 7up Nigeria, has relaunched the Fido Dido mascot; the famous character known for his quirky and eccentric attitude, calling on Nigerians to be their original ...

NEW YORK: Fitz Roy Media has inked a seven-year deal with Honest Entertainment for all rights to the Fido Dido property worldwide. Fitz Roy is to handle managing, marketing and distributing all rights ...

Fido Dido saves the day in yet another 7Up commercial 7Up’s animated ‘cool dude’ Fido Dido has been a constant fixture in nearly all TVCs for the aerated beverage. The animated character comes up with ...

Sharman Joshi replaces the iconic 7 Up mascot, Fido Dido to become its first male brand ambassador. Apparently he is being paid Rs 5 crores. Then there was news that either Kareena or Katrina, the ...

Fido Dido has a rather unusual lineage — two lines, eight squiggles, four dots and a dash, to be precise. He was born, according to promotional blurbs, in 1985 on a cocktail napkin in a New York ...

The once popular mascot has been revived only for a limited period to promote the drink's summer campaign. Advertisment Remember the tall, frizzy-haired, cool cartoon with shorts and the large 7UP ...

7UP has come up with a new brand campaign for the ‘Think Fresh’ series. The quirky film features the much-loved, curly-haired 7UP mascot Fido Dido who addresses everyday googlies through in a playful ...

Soft-drink brand 7UP has come up with a new video as part of its campaign featuring its curly-haired mascot ‘Fido Dido’. The central concept of the new campaign recently launched is a part of ‘Think ...