The humble dog collar is a staple of pooches everywhere and is about as simple as it gets in terms of the accessories it takes to keep a living breathing creature, like a dog, alive. It’s like your ...

Strava, a leading digital community for athletes with over 120 million members, today announced its new partnership with Fi – a smart connected dog collar and health platform. Head below to learn more ...

According to the American Pets Product Association, Americans spent $99B on their pets in 2020. With the growing popularity of IoT, Americans also spent ~$10B on wearables last year. Fi, the company ...

CNET’s expert staff reviews and rates dozens of new products and services each month, building on more than a quarter century of expertise. Fi goes a step further than some woof-centric wearables by ...

You're dog isn't just your snuggle buddy—they're your furry best friend. In addition to giving them nutrient-rich grub and lots of love (and belly rubs, of course!), there are a myriad of ways to keep ...

Who’s a good boy? Your pet, of course, most of the time. But as the weather warms and the outdoors beckon, your companion might hear the call of the wild—and try to take an unscheduled, unaccompanied ...

NEW YORK--(BUSINESS WIRE)--Fi, the smart dog technology company, today announced a series of high-profile tech hires on the heels of its $30 million Series B funding. Charles Nicholson is leaving ...

For many of us, our pets provide long-term companionship, give us joy, and may even boost our lifespans. It's no wonder we make an effort to make their lives as long, happy, and comfortable as ...

NEW YORK--(BUSINESS WIRE)--Fi, the smart dog technology company, today announced $30 million in Series B funding led by Longview Asset Management, with participation from Advance Venture Partners (AVP ...