Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...

Facebook Stories Ads also give advertisers the potential to repurpose creatives for both Instagram and Facebook platforms. Facebook Stories Ads officially launched to global advertisers in September ...

Nothing lasts forever. Especially in advertising. Creative fatigue — when an ad’s performance declines because people have seen it too many times — affects every ad eventually. On Facebook, it happens ...

Are you making the best possible use of the Facebook Ad Library to maximize your campaign performance? Here are some tips to help out. This tool gives marketers free access to “spy” on the ad imagery, ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

Direct-to-consumer advertisers pumping tens to hundreds of thousands of dollars into their Facebook ads each month know the power of a good creative message. The best ad creatives drive ROAS (return ...

With rapid expansion of targeting options, improvements to machine learning optimizations, and the overall efficiency and focus on advertiser needs, Facebook has never been a stronger advertising ...

Talk about a wake-up call. American e-commerce sellers on TikTok recently learned a hard lesson about building businesses on borrowed ground. With TikTok's future hanging by a thread and its U.S. app ...

There are massive opportunities for marketers that integrate creativity and data. In a market where people crave personal experiences and bypass ads they feel miss the mark, the pressure is on ...

After publicly launching in the U.S. this past September, Facebook Reels today is becoming globally available in more than 150 countries. The feature, which is a key part of Meta’s response to the ...