NEW DELHI: Godrej Consumer Products Limited (GCPL) on Thursday said it has expanded its portfolio of laundry detergent with the launch of Godrej Ezee 2-in-1 liquid detergent and fabric conditioner.

Ezee, a specialist liquid detergent for woollen clothes, lost relevance when premium powders offered just as good a wash for woollens. It became relevant again through a phenomenal turnaround of an ...

At a time when liquid laundry detergent adoption is on the rise, Godrej Consumer has witnessed strong growth for its winterwear liquid detergent brand Ezee during this fiscal. It is looking to add ...

Washing solution brand Godrej Ezee has launched a three-film digital campaign to highlight its Godrej Ezee 2-in-1 liquid detergent and fabric conditioner for regular clothes. Wunderman Thompson has ...

Godrej Consumer Products Limited (GCPL), a leading emerging markets company, has expanded of its detergent portfolio by launching Godrej Ezee 2-in-1 liquid detergent + fabric conditioner for regular ...

The Superbrands Council, UK, has accorded Godrej Ezee the Superbrand status. Godrej Ezee is a specialist cleaner for special clothes marketed by Godrej Consumer Products Ltd (GCPL). The Superbrand ...

Godrej Ezee liquid detergent is back with the tenth edition of Ezee Hugs, an initiative aiming to provide warmth to underprivileged children during harsh winters. This year, Godrej Ezee is ...

Mumbai: Godrej Consumer Products Limited (GCPL), is aiming to transform its ‘Ezee’ daily-wash brand into a Rs100 crore brand in the next 2-3 years. “Presently Ezee’s turnover stands at ₹ 0 crore. We ...

As part of its strategy to strengthen e-commerce business with digital-first brands, Godrej Consumer Products Limited (GCPL), a leading emerging markets company, introduced three new digital-native ...

Mumbai: Introduced in 1983 by Godrej Consumer Products Ltd (GCPL), Godrej Ezee is India's first specialized liquid detergent tailored for winter wear and woollens. According to Kantar, the adoption of ...